Cardigan · US
The Scarlet Cardigan
This model exemplifies the 'Cozy Cocoon' trend with its relaxed silhouette and the 'Luxe Basic' trend with its high-quality cashmere fabric.
Product signals
- Brand
- Khaite
- Source
- brand_models
- Key features
- Cashmere fabric · Relaxed silhouette · Eyelash trim
- Source mentions
- Vogue US, Who What Wear, Harper's Bazaar, ELLE
Specification variants
3 static directions are available for this theme.
value-oriented
Relaxed Pocket V-Neck Cardigan
- Primary Material
- Synthetic Blend
- Composition
- 50% Recycled Polyester, 30% Acrylic, 15% Nylon, 5% Wool
- Knit Weight
- Light to mid-weight knit
- Silhouette
- Relaxed, slightly cropped
- Neckline
- V-neck
- Sleeves
- Long sleeves with a standard cuff
- Shoulders
- Dropped shoulders
- Closure
- Front button fastening
- Buttons
- Three medium-sized, plastic tortoiseshell-effect buttons
- Pockets
- Two front patch pockets
- Trim
- Standard rib-knit trim on cuffs, hem, and placket
- Care Instructions
- Machine wash cold, lay flat to dry
Differentiation is primarily achieved through cost-effective material choices, such as using a recycled polyester and acrylic blend instead of cashmere. The design is simplified with standard sleeves and a lighter knit, which reduces material cost and broadens its appeal for all-season layering. Using standard plastic buttons instead of horn further reduces the price, positioning the product as an accessible, trend-driven piece for the value-conscious consumer.
mid-tier
Chunky Wool-Cashmere Blend Cardigan
- Primary Material
- Wool and Cashmere Blend
- Composition
- 90% RWS (Responsible Wool Standard) Merino Wool, 10% Cashmere
- Knit Weight
- Mid to heavy-weight chunky knit
- Silhouette
- Relaxed, oversized, and cropped
- Neckline
- Deep V-neck
- Sleeves
- Long, slightly voluminous sleeves
- Shoulders
- Dropped shoulders
- Closure
- Front button fastening
- Buttons
- Three large, high-quality resin tortoiseshell buttons
- Pockets
- Two front patch pockets
- Trim
- Substantial rib-stitched trim at cuffs, hem, and placket
- Care Instructions
- Hand wash or dry clean
The product is differentiated by offering a "smart luxury" alternative. The 90/10 wool-cashmere blend provides a premium feel at a more accessible price than 100% cashmere. High-quality resin buttons mimic the look of horn but reduce cost. The brand could further differentiate by offering a wider and more seasonal color palette beyond the original's classic neutrals, appealing to a customer who wants both quality and trend-relevant color options.
premium
Shawl Collar Cashmere-Silk Cardigan
- Primary Material
- Cashmere and Silk Blend
- Composition
- 70% Mongolian Cashmere, 30% Silk
- Knit Weight
- Heavy-weight, dense knit
- Silhouette
- Relaxed, longline silhouette (falls below the hip)
- Neckline
- Soft shawl collar
- Sleeves
- Full-length balloon sleeves with a tapered cuff
- Shoulders
- Dropped shoulders
- Closure
- Front button fastening
- Buttons
- Three custom-cast, brushed-gold metal buttons
- Pockets
- Two discreet side-seam pockets
- Trim
- Fine rib-knit trim along the collar, cuffs, and hem
- Care Instructions
- Dry clean only
This product differentiates itself by evolving the design for a different segment of the luxury market. The V-neck and patch pockets are replaced with a more elegant shawl collar and integrated side-seam pockets for a cleaner, more refined aesthetic. The silhouette is elongated for a more dramatic, flowing look, and the sleeves are updated to a balloon shape. Differentiation is further emphasized through unique, custom-designed metal hardware instead of tortoiseshell, creating a distinct and exclusive signature look.