Cooper Cardigan
by Jenni Kayne
Trend Summary
This popular crewneck cardigan blends luxury materials with a classic silhouette, making it a versatile 'Luxe Basic' that also fits the modern 'New Prep' aesthetic.
Key Features
- Wool and cashmere blend
- Crewneck style
- Celebrity and editor favorite
Featured In
Product Specifications
Differentiation Strategy
This derivative elevates the luxury aspect with a premium blend of superfine alpaca and silk, offering a superior hand-feel and appearance. The silhouette is even more sculpted, with a subtle peplum hem to further accentuate the hourglass shape. Finishing details like mother-of-pearl buttons and hidden in-seam pockets add to its high-end positioning.
Success Replication
This premium version amplifies the most praised features of the original: its structured, jacket-like quality and flattering, waist-defining silhouette. It retains the concept of a cardigan that doubles as a sophisticated outerwear piece. The luxurious feel and timeless design are central to its appeal, positioning it as an investment piece.