The Scarlet Cardigan
by Khaite
Trend Summary
This model exemplifies the 'Cozy Cocoon' trend with its relaxed silhouette and the 'Luxe Basic' trend with its high-quality cashmere fabric.
Key Features
- Cashmere fabric
- Relaxed silhouette
- Eyelash trim
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by evolving the design for a different segment of the luxury market. The V-neck and patch pockets are replaced with a more elegant shawl collar and integrated side-seam pockets for a cleaner, more refined aesthetic. The silhouette is elongated for a more dramatic, flowing look, and the sleeves are updated to a balloon shape. Differentiation is further emphasized through unique, custom-designed metal hardware instead of tortoiseshell, creating a distinct and exclusive signature look.
Success Replication
Success is pursued by retaining the core concept of an ultimate luxury knit piece. This is achieved through the use of an exceptionally high-end material blend—cashmere for softness and silk for a subtle luster and elegant drape. The cardigan maintains an enveloping, relaxed feel and a focus on superior craftsmanship, ensuring it is perceived as a true investment piece.