Cashmere Cocoon Cardigan

by Jenni Kayne

mid-tier

Product Variations

Trend Summary

As a brand staple, this cardigan is the epitome of the 'Cozy Cocoon' trend, offering an oversized, comfortable fit in luxurious cashmere, also aligning with the 'Luxe Basic' theme.

Key Features

Cashmere fabric
Oversized 'cocoon' shape
Versatile design

Featured In

Vogue US

Who What Wear

Harper's Bazaar

ELLE

Product Specifications

Primary Material

Merino wool blend (e.g., 80% extra-fine merino wool, 20% nylon for durability).

Material Properties

Soft, breathable, and temperature-regulating, with good durability and resistance to pilling.

Fit/Shape

Oversized "cocoon" silhouette with a slightly more structured drape.

Length

Hits at the high thigh.

Sleeves

Long, ribbed sleeves.

Neckline

V-neck.

Closure

Front button placket.

Buttons

Recycled-content faux-horn or corozo nut buttons.

Knit

Mid-weight, fully-fashioned ribbed knit for a better fit and reduced waste.

Care Instructions

Hand wash cold or machine wash on a wool setting; lay flat to dry.

Differentiation Strategy

This product differentiates itself by using a merino wool blend, which offers a good balance of luxury, durability, and affordability. The use of fully-fashioned knitting provides a superior fit and finish compared to cut-and-sew methods, justifying a mid-tier price point. The inclusion of sustainable elements, like recycled-content buttons, appeals to the environmentally conscious consumer.

Success Replication

This derivative maintains the successful oversized "cocoon" shape and V-neck design of the reference product. It offers a similar luxurious feel by using high-quality merino wool, which is soft and warm like cashmere but more durable and affordable. The wide range of colors, including both neutrals and seasonal shades, is also retained to appeal to a broad customer base.