Clarke Cardigan

by Dôen

mid-tier

Product Variations

Trend Summary

Reflecting the brand's vintage aesthetic, this Fair Isle cardigan aligns with the 'New Prep' trend while its comfortable feel also touches on the 'Cozy Cocoon' theme.

Key Features

Fair Isle-inspired pattern
Vintage aesthetic
Heirloom quality

Featured In

Vogue US

Who What Wear

Harper's Bazaar

ELLE

Product Specifications

material_composition

80% Merino Wool, 20% Nylon

pattern_type

Intricate, multi-color jacquard-knitted Fair Isle pattern

knit_weight

Mid-weight knit

fit_description

Relaxed but not oversized, with a slightly shaped silhouette

length

Cropped, designed to hit at the natural waist

neckline

V-neck

sleeve_type

Full-length raglan sleeves

closure_type

Front button placket with genuine corozo or horn buttons

trim_details

Ribbed knit at cuffs and hem; contrast tipping on placket

care_instructions

Hand wash or dry clean

country_of_origin

Made in Portugal, Turkey, or Peru

Differentiation Strategy

The primary design differentiation is the shift from a crewneck to a V-neck, offering a different styling option that is also classic and versatile. The fit is slightly more tailored than the original's 'slouchy' silhouette to create a more defined shape. A unique detail, such as contrast tipping along the button placket, adds a distinct visual signature. The material blend, while still high-quality with 80% Merino wool, incorporates nylon for added durability and price management compared to an alpaca blend.

Success Replication

This product retains the core elements that give the reference cardigan its keepsake quality. The use of a high-quality, jacquard-knitted Fair Isle pattern is central to its appeal. It maintains the use of a premium natural fiber, Merino wool, known for its softness and warmth, echoing the original's luxurious feel. The trendy cropped length and cozy, relaxed fit are also preserved to ensure it remains a fashionable and versatile piece.