Petra Cardigan
by Dôen
Product Variations
Trend Summary
With its cropped, flattering silhouette and cozy alpaca-wool blend, the Petra cardigan perfectly captures the 'Cropped & Boxy' and 'Cozy Cocoon' trends.
Key Features
- Alpaca-wool blend
- Slightly cropped silhouette
- Flattering fit
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through material and cost. By using a cotton/polyester blend, the cardigan becomes significantly more affordable and easier to care for, targeting a budget-conscious consumer. The standard plastic buttons are a cost-saving measure that also simplifies the aesthetic. This strategy focuses on accessibility and practicality over the luxury feel of the original.
Success Replication
This product retains the key silhouette elements that make the Petra cardigan successful: the classic crewneck, the comfortable and casual raglan sleeves, and the versatile waist-length cut. The relaxed fit is also maintained to appeal to the desire for comfortable yet stylish layering pieces. The overall shape provides a familiar and proven base that is easy to style.