Cardigan · US
Petra Cardigan
With its cropped, flattering silhouette and cozy alpaca-wool blend, the Petra cardigan perfectly captures the 'Cropped & Boxy' and 'Cozy Cocoon' trends.
Product signals
- Brand
- Dôen
- Source
- brand_models
- Key features
- Alpaca-wool blend · Slightly cropped silhouette · Flattering fit
- Source mentions
- Vogue US, Who What Wear, Harper's Bazaar, ELLE
Specification variants
3 static directions are available for this theme.
value-oriented
Everyday Raglan Cardigan
- Yarn
- Cotton/Polyester Blend
- Fiber Content
- 60% Cotton, 40% Polyester
- Knit Type
- Jersey knit
- Texture
- Smooth and soft hand-feel
- Style
- Classic cardigan
- Fit
- Relaxed fit
- Length
- Waist-length
- Sleeves
- Long raglan sleeves
- Neckline
- Crewneck
- Closure
- Button-front closure
- Buttons
- Standard dyed-to-match plastic buttons
- Recommended Care
- Machine wash cold, tumble dry low
Differentiation is primarily achieved through material and cost. By using a cotton/polyester blend, the cardigan becomes significantly more affordable and easier to care for, targeting a budget-conscious consumer. The standard plastic buttons are a cost-saving measure that also simplifies the aesthetic. This strategy focuses on accessibility and practicality over the luxury feel of the original.
mid-tier
Fisherman's Rib Crewneck Cardigan
- Yarn
- Merino Wool Blend
- Fiber Content
- 80% Extrafine Merino Wool, 20% Nylon
- Knit Type
- Fisherman's rib stitch
- Texture
- Textured, soft, and substantial
- Style
- Textured classic cardigan
- Fit
- Slightly loose, straight fit
- Length
- Hits at the high hip
- Sleeves
- Long raglan sleeves
- Neckline
- Crewneck
- Closure
- Button-front closure
- Buttons
- Tortoiseshell-effect resin buttons
- Recommended Care
- Hand wash or dry clean
The primary differentiation is the fisherman's rib knit, which adds visible texture and a more substantial, traditional feel compared to the fine, fuzzy knit of the Petra. This provides a clear visual point of difference. The tortoiseshell-effect buttons offer a classic, quality look that is distinct from the original's mother-of-pearl but still feels elevated. The slightly longer length, hitting at the high hip, offers a different proportion for styling.
premium
Cashmere-Alpaca Embroidered Cardigan
- Yarn
- Cashmere, Alpaca, and Silk Blend
- Fiber Content
- 40% Cashmere, 30% Superfine Alpaca, 20% Silk, 10% Polyamide
- Knit Type
- Fine gauge jersey knit
- Texture
- Extremely soft, lofty, and slightly fuzzy with a subtle sheen
- Style
- Embellished classic cardigan
- Fit
- Designed for a relaxed, slightly draped fit
- Length
- Slightly cropped, hitting at the natural waist
- Sleeves
- Long raglan sleeves
- Neckline
- Crewneck
- Closure
- Button-front closure
- Buttons
- Custom-branded horn or corozo buttons
- Embellishment
- Delicate, tonal floral embroidery along the neckline and cuffs
- Recommended Care
- Dry clean only
This cardigan differentiates itself through superior materials and elevated details. The blend of cashmere and silk with alpaca creates a more luxurious and softer hand-feel. The most significant point of differentiation is the delicate, tonal embroidery, which adds a unique, artisanal element. Finally, the use of custom-branded horn or corozo buttons, instead of mother-of-pearl, signals a higher-end, bespoke quality.