Cardigan · US
The Marc Cardigan
A modern take on preppy style, this Fair Isle cardigan combines classic patterns with luxury cashmere, fitting the 'New Prep' and 'Luxe Basic' themes.
Product signals
- Brand
- Khaite
- Source
- brand_models
- Key features
- Cashmere fabric · Fair Isle pattern
- Source mentions
- Vogue US, Who What Wear, Harper's Bazaar, ELLE
Specification variants
2 static directions are available for this theme.
value-oriented
The Everyday Fair Isle Cardigan
- Primary Material
- Wool/Cotton Blend
- Material Composition
- 60% Cotton, 30% Nylon, 10% Wool
- Knit Type
- Mid-weight jacquard knit
- Colorways
- Heather Grey/Navy/Cream; Black/Burgundy/White
- Finish
- Soft hand-feel
- Sizing
- XS, S, M, L, XL, XXL
- Fit
- Relaxed fit
- Shape/Silhouette
- Hits at the hip, straight body
- Neckline
- Round-neck
- Closure
- Button front
- Buttons
- Standard plastic buttons in a complementary color
- Sleeves
- Long sleeves
- Trims
- Ribbed trims at collar, cuffs, and hem
- Pattern
- Simplified Fair Isle-inspired jacquard pattern
- Fabric Properties
- Some stretch
- Care Instructions
- Machine wash cold, lay flat to dry
To target the value-oriented segment, the primary differentiation is the material, using a cost-effective cotton and wool blend instead of cashmere. The intricate intarsia knit is replaced with a more economical jacquard-knit pattern. Hardware is simplified to standard buttons, removing the expensive custom gold-tone elements. The fit is slightly more straight and less fitted than the reference product to simplify manufacturing.
mid-tier
The Modern Merino Jacquard Cardigan
- Primary Material
- Merino Wool Blend
- Material Composition
- 80% Merino Wool, 20% Nylon
- Knit Type
- Mid-weight jacquard knit
- Colorways
- Camel/Black/Ivory; Forest Green/Cream/Navy
- Finish
- Smooth, soft finish
- Sizing
- XS, S, M, L, XL
- Fit
- Designed for a relaxed, slightly loose fit
- Shape/Silhouette
- Falls to the hip, subtly shaped
- Neckline
- Mock neckline
- Closure
- Button-front closure
- Buttons
- Polished metal buttons with an antique brass finish
- Sleeves
- Long raglan sleeves
- Trims
- Contrast ribbed trims at the mock neck, cuffs, and hem
- Pattern
- Custom geometric jacquard pattern inspired by Fair Isle motifs
- Fabric Properties
- Natural stretch and breathability
- Care Instructions
- Hand wash or dry clean
This product differentiates by using a fine merino wool blend, which is more accessible than 100% cashmere but still offers a premium feel. Instead of a traditional Fair Isle pattern, it features a custom, more modern geometric jacquard design to create a unique visual identity. The buttons are high-quality metal but not custom-made, providing a touch of luxury without the associated cost of the original's antiqued gold buttons. This approach allows a brand to offer a product that feels elevated and on-trend, but at a more approachable mid-tier price.