The Scarlet Cardigan
by Khaite
Trend Summary
This model exemplifies the 'Cozy Cocoon' trend with its relaxed silhouette and the 'Luxe Basic' trend with its high-quality cashmere fabric.
Key Features
- Cashmere fabric
- Relaxed silhouette
- Eyelash trim
Featured In
Product Specifications
Differentiation Strategy
The product is differentiated by offering a "smart luxury" alternative. The 90/10 wool-cashmere blend provides a premium feel at a more accessible price than 100% cashmere. High-quality resin buttons mimic the look of horn but reduce cost. The brand could further differentiate by offering a wider and more seasonal color palette beyond the original's classic neutrals, appealing to a customer who wants both quality and trend-relevant color options.
Success Replication
This spec replicates the successful formula by focusing on a high-quality hand-feel and the iconic silhouette. The use of a merino wool and cashmere blend offers a luxurious softness and warmth that echoes the original's appeal. Key design elements like the deep V-neck, chunky knit, cropped but oversized fit, and prominent pockets are retained to ensure it is identifiable as an elevated, stylish staple.