Coats · US
Signature Shearling-Lined Jacket
Embodies the Leather & Shearling trend with its clean lines and high-quality materials, making it a key investment piece.
Product signals
- Brand
- Totême
- Source
- brand_models
- Key features
- Shearling lining · Clean lines · High-quality materials
- Source mentions
- Vogue (US), Who What Wear (US), GQ (International with strong US relevance), Hypebeast (International with strong US relevance)
Specification variants
3 static directions are available for this theme.
value-oriented
Faux-Shearling Aviator Jacket
- Outer
- 100% Polyurethane (PU) Faux Leather
- Lining
- 100% Polyester Faux Shearling
- Trim
- 100% Polyester Faux Shearling
- Color
- Black faux leather with cream faux shearling lining/trim
- Fit
- Oversized and boxy silhouette
- Shoulders
- Dropped shoulders
- Length
- Short, cropped length
- Collar
- High-standing funnel neck that converts to a wide, spread collar when unzipped
- Cuffs
- Turn-back cuffs exposing the faux shearling
- Hem
- Straight hem with exposed faux shearling trim
- Closure
- Standard front metal zipper
- Pockets
- Two front welt pockets
- Care Instructions
- Wipe clean with a damp cloth; do not machine wash or dry clean
This product is differentiated primarily through its accessible price point, achieved by using faux leather and faux shearling. This is positioned as a positive, cruelty-free attribute, appealing to vegan and budget-conscious consumers. The design is slightly simplified with fewer stitched panels to reduce manufacturing costs. Brands could further differentiate by offering a wider array of trend-focused colors beyond the original's palette, targeting a younger demographic that values expressive style without a long-term investment.
mid-tier
Suede and Shearling Aviator Jacket
- Outer
- 100% Cowhide Suede
- Lining
- 100% Lamb Shearling
- Trim
- 100% Lamb Shearling
- Color
- Chocolate brown suede with off-white shearling lining/trim
- Fit
- Relaxed, slightly oversized silhouette
- Shoulders
- Dropped shoulders
- Length
- Short length, hitting at the hip
- Collar
- Wide, shearling-lined spread collar with a buckle-and-strap throat latch
- Cuffs
- Turn-back shearling cuffs
- Hem
- Straight hem with shearling trim
- Closure
- Heavy-duty metal front zipper
- Pockets
- Two front in-seam slit pockets
- Care Instructions
- Specialist leather clean only
The primary differentiation comes from the material choice of suede instead of grained leather, which gives the jacket a softer, matte finish and a different textural feel. A functional and aesthetic differentiator is added in the form of a throat latch with a buckle at the collar, nodding to vintage aviator styles. To broaden its appeal, the fit is slightly less exaggerated than the reference product. Brands can also introduce a unique color palette suited to suede, such as olive green, tan, or slate grey, to set it apart.
premium
Merino Shearling Cocoon Jacket
- Material
- 100% Double-Faced Spanish Merino Shearling
- Color
- Deep Onyx Black with matching black plush wool interior
- Fit
- Exaggerated, oversized "cocoon" silhouette with rounded shoulders
- Shoulders
- Severely dropped, unstructured shoulders
- Length
- Short, slightly cropped length
- Collar
- Dramatic, oversized shawl collar
- Cuffs
- Extra-deep, plush turn-back cuffs
- Hem
- Curved, rolled hem exposing the thick shearling
- Closure
- Custom-branded, polished two-way metal zipper
- Pockets
- Two front slit pockets lined with cashmere
- Construction
- Hand-finished details and edge-painted seams
- Care Instructions
- Specialist fur and leather clean only
This jacket differentiates itself by evolving the silhouette from boxy to a more fashion-forward, rounded "cocoon" shape. The use of double-faced Merino shearling, where the exterior and interior are two sides of the same premium hide, offers a more seamless and luxurious construction than a separate lining. Artisanal details like a custom two-way zipper, cashmere-lined pockets, and hand-finished seams provide a level of refinement beyond the reference product. Offering the jacket in sophisticated, monochromatic colorways like all-black or winter white further establishes its unique, high-fashion identity.