The Blyde Trench

This product is differentiated primarily through simplification and material choice to achieve its value positioning. It forgoes complex details like epaulettes, oversized lapels, and flared cuffs in favor of a cleaner, more minimalist design that is cheaper to produce. The cotton-polyester blend and polyester lining offer durability and ease of care for the everyday consumer. The length is kept long but adjusted to be more practical (ankle-length rather than floor-grazing) for a wider audience.

The success of the reference product is replicated by focusing on its most visually impactful and trend-driven elements. This spec retains the longline silhouette and the essential belted waist, which are key to achieving a modern, flattering shape. It also keeps the open-front styling, which gives it an effortless and contemporary feel. By emulating the overall form and styling, the product captures the trendy essence of the original at a much more accessible price point.