
Tabby Shoulder Bag 20
by Coach
Trend Summary
This model merges 'The Structured Everyday Carry-All' with the 'Compact Camera & Crescent Bag' themes, offering a structured yet compact design that is highly popular with a younger, trend-aware audience.
Key Features
- Structured silhouette
- Signature 'C' hardware
- Detachable shoulder and crossbody straps
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through subtle but distinct design modifications. The hardware is a custom push-lock, creating a unique brand identifier instead of the signature "C". The overall shape is slightly elongated and features a gentle curve on the top of the flap, giving it a softer, more modern saddle bag feel. The use of grainy leather and a cotton twill lining provides a different textural experience while maintaining a premium feel.
Success Replication
This design leverages the successful core attributes of the Tabby bag, including its high-quality leather construction and structured silhouette. It maintains the dual-strap versatility, offering both a shorter handle and a longer crossbody strap to easily transition from day to night. The organized interior with multiple compartments is also a key retained feature, catering to the need for practical yet stylish accessories.
