Elle Lattice Frame Earrings
by Kendra Scott
Product Variations
Trend Summary
A classic example of the Vibrant Gemstone Drops trend, these earrings are known for their signature shape and use of colorful stones.
Key Features
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Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through materials and manufacturing to manage cost. It uses zinc alloy and colored resin instead of brass and genuine mother-of-pearl, allowing for color consistency and lower production expenses. The intricate "lattice" is simplified to a stamped filigree pattern, which is faster and cheaper to produce in high volumes. This positions the product for a mass-market audience that desires the style without the premium cost of natural materials.
Success Replication
This design retains the most recognizable elements of the reference product: the signature oval drop shape, the concept of a decorative frame around a central colored element, and the simple earwire closure. It offers a similar visual aesthetic and versatility for daily wear at a much more accessible price point. The strategy is to capture the overall trendy silhouette and framed-stone look that customers find appealing.