
Secret Garden Diamond Ring
by Brilliant Earth
Featured In
Product Specifications
Differentiation Strategy
This ring differentiates itself by primarily offering 14K gold options to appeal to the mid-tier market. It also encourages the use of colored gemstones as the center stone, tapping into the trend of more unique and expressive engagement rings. The design incorporates a mix of marquise and round accent stones to create a slightly different texture and sparkle from the original.
Success Replication
This specification closely mirrors the original's intricate, nature-inspired design with its vine-like band and marquise diamond "buds". It maintains the option for different gold colors, catering to varied consumer preferences. The use of lab-grown diamonds for both the center and accent stones allows it to retain the brilliance and prestige of diamonds at a more accessible price point.
