Sourcy
Sourcy
Bold Stacker Ring

Bold Stacker Ring

by Mejuri

value-oriented
US

Product Variations

Featured In

Who What Wear
Vogue
Brides
The Zoe Report

Product Specifications

Base Metal
925 Sterling Silver
Plating
18k Yellow Gold Vermeil
Recycled Content
Base metal and gold plating utilize recycled materials where possible.
Primary Color
Yellow Gold
Width
3 mm
Thickness
1.2 mm
Profile
Flat band
Overall Shape
Circular band
Finish
Polished
Properties
Hypoallergenic. Water resistance is limited; advised to remove before prolonged water exposure to preserve plating.
Manufacturing
Machine-milled for precision and consistency.

Differentiation Strategy

The primary differentiation is the material—using gold vermeil over solid gold—which drastically lowers the cost for the consumer. This strategy targets customers who are drawn to the trend but are not yet ready or able to invest in solid gold jewelry. Marketing would focus on achieving the "solid gold look for less" and highlight the quality of the thick vermeil plating over standard gold plating.

Success Replication

This specification retains the key visual elements that make the reference product successful: the 3 mm width, the simple and modern flat profile, and the polished yellow gold finish. It is designed to be stackable, encouraging customers to mix and match. The goal is to replicate the trendy "bold stacker" look at a significantly more accessible price point.