Sourcy
Sourcy
Personalized Signet Rings

Personalized Signet Rings

by Catbird

value-oriented
US

Product Variations

Featured In

Who What Wear
Vogue
Brides
The Zoe Report

Product Specifications

Material
Gold Vermeil (Sterling Silver base with thick 18k Gold plating)
Material Options
Yellow Gold Vermeil, Rose Gold Vermeil
Recycled Content
Base material is 100% recycled Sterling Silver
Plating
2.5 microns of 18k Gold
Color
Gold, Rose Gold
Face Dimensions
10 mm x 6 mm
Band Width
2 mm (uniform, non-tapered)
Face Shape
Classic Oval
Personalization
Engravable with 1-2 characters or a selection of pre-set symbols
Finish
Polished
Manufacturing & Origin
Sourced from certified workshops in Thailand or India

Differentiation Strategy

The primary differentiation is the use of gold vermeil instead of solid gold, making the ring significantly more affordable and accessible to a younger, trend-focused demographic. To add value at this price point, the personalization is expanded to include two characters or a choice of simple symbols (like a heart, star, or zodiac sign). By moving production to established overseas jewelry workshops, the cost is further reduced while maintaining quality standards appropriate for the material.

Success Replication

This specification retains the core elements that make the reference product successful: the classic, delicate signet ring shape, the focus on personalization with an initial, and its suitability for everyday wear. It taps into the desire for a personal, trend-forward piece of jewelry. The design is scaled to be delicate and suitable for stacking, mirroring a key use case of the original.