
Secret Garden Diamond Ring
by Brilliant Earth
Featured In
Product Specifications
Differentiation Strategy
To target the value-oriented segment, this ring uses sterling silver instead of gold or platinum. The center stone is a diamond alternative like moissanite or white sapphire, which offers a similar look at a lower price point. The accent stones are cubic zirconia, further reducing the cost. The design is slightly simplified, with fewer accent stones, which also helps to make it more affordable.
Success Replication
This specification retains the core nature-inspired, vine-like aesthetic that makes the original ring so appealing. The design still features delicate, intertwining metalwork that evokes a sense of natural elegance. By using marquise-shaped accent stones, it mimics the "bud" effect of the original. The overall silhouette remains delicate and romantic.
