Tiffany Lock Ring
by Tiffany & Co.
Featured In
Product Specifications
Differentiation Strategy
Differentiates significantly on material by using gold plating over sterling silver instead of solid 18k gold, making it affordable for a wider audience.
The 'lock' element is simplified into a static, decorative feature rather than a complex or functional clasp, reducing manufacturing cost and creating a distinct design.
Utilizes cubic zirconia instead of diamonds for the accented version, allowing it to capture the aesthetic of a diamond ring without the high cost.
Targets a customer who is trend-focused and desires the look for everyday fashion without the investment and preciousness of a fine jewelry piece.
Success Replication
Retains the core visual concept of an asymmetrical, padlock-inspired ring that is instantly recognizable as being on-trend.
Keeps the popular yellow, rose, and white metal color options available in the reference product.
Mimics the symbolism of connection and what is cherished through a 'connector' or 'interlocking' visual motif.
Offers a version with stone accents to mirror the reference product's partial pavé option, providing a touch of sparkle at an accessible price.