Full-Size Hand Sanitizer Gels
by Bath & Body Works
Product Variations
Trend Summary
Caters to the at-home user who still desires the brand's signature fragrances combined with moisturizing benefits.
Key Features
- Full-size for at-home use
- Infused with Vitamin E and shea extract
- Moisturizing gel formula
Featured In
Product Specifications
Differentiation Strategy
Focuses on a superior value proposition by offering a larger volume (12 oz vs. 7.6 oz) at a lower price per ounce.
Utilizes a simplified formula with basic, cost-effective moisturizers like glycerin to keep production costs down.
Employs standard, widely available packaging to minimize costs and streamline the supply chain.
Targets families, small businesses, and high-traffic areas where quantity and cost-effectiveness are prioritized over premium features.
Success Replication
Retains the core gel format, which is a market leader in hand sanitizers.
Maintains the convenient and familiar pump dispenser for easy, stationary use in homes and offices.
Offers a range of simple, popular scents (e.g., lemon, lavender, ocean) that appeal to a broad audience.
Ensures the primary function of killing 99.9% of germs with a standard 70% alcohol formula.