Power Mist Hydrating Hand Sanitizer

by Touchland

value-oriented

Embodies the shift towards sanitizers as sensory, stylish accessories with skincare benefits.

Byrdie

Allure

Vogue (Beauty Section)

Into The Gloss

Container Shape

Standard rectangular or cylindrical bottle.

Container Style

Simple, functional, with a focus on durability.

Container Material

Standard PET or PP plastic.

Dispenser Type

Standard non-aerosol pump spray.

Spray Type

Functional mist, may be less fine than premium options.

Net Volume

1.25 fl oz / 37ml.

Sprays Per Unit

Approximately 400 sprays.

Active Ingredient

Ethyl Alcohol 65-70% v/v.

Efficacy

Kills 99.9% of common germs.

Key Features

Hydrating (with Glycerin), Scented, Travel-Friendly.

Texture

Lightweight, fast-absorbing.

Scents

3-5 basic, popular scents (e.g., Citrus, Lavender, Unscented).

Formulated Without

Parabens, Triclosan.

Compete on price and value, providing an effective sanitizing spray at a significantly lower cost to reach a broader market.

Position the product as a practical, no-frills essential rather than a lifestyle accessory.

Offer larger, family-sized refill bottles and multi-packs to enhance the value proposition.

Mirror the core user experience of the reference product, including the convenient, non-sticky spray format.

Maintain a pocket-friendly, portable design for on-the-go use.

Offer basic hydration with ingredients like glycerin to address dryness from alcohol.

Provide a small selection of popular scents for a pleasant user experience.