Small Andiamo
by Bottega Veneta
Product Variations
Trend Summary
The Andiamo blends traditional craftsmanship with modern versatility, embodying the 'Modern Vintage' and 'Tactile Statement' themes through its iconic weave and elegant, functional form.
Key Features
- Signature Intrecciato weave
- Sliding braided strap for multiple ways to wear
- Metal 'knot' hardware
- Structured yet soft body
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-conscious consumer, this version utilizes high-quality vegan leather and a machine-woven embossed pattern, offering a similar look at a more accessible price point. The signature "Knot" hardware is replaced with a stylish and functional metallic twist-lock, providing a unique design element. The interior is simplified to a single compartment with basic pockets to reduce manufacturing complexity and cost. Finally, the addition of protective metal feet on the bottom enhances durability, a key consideration for the practical buyer.
Success Replication
The success of the original Andiamo lies in its versatile and elegant design. This value-oriented version retains the key elements that made the original a success: a structured, rectangular silhouette, a single top handle for a classic look, and a crossbody strap for hands-free convenience. The design offers the same day-to-night functionality, making it a practical and stylish choice for a wide range of occasions. The overall aesthetic provides a nod to the "quiet luxury" trend, focusing on a clean design over loud branding.