Bermuda Casual
by Kangol
Trend Summary
An iconic bucket hat that has been a staple in music and street fashion for decades, its unique shape and texture make it a year-round statement piece.
Key Features
- Bell-shaped bucket hat
- Signature textured Bermuda material
Featured In
Product Specifications
Differentiation Strategy
To appeal to the value-conscious consumer, this hat uses 100% polyester terry cloth, a more affordable alternative to the original's modacrylic blend. The sizing is simplified to two general sizes, reducing manufacturing complexity and cost. The brim is slightly narrower, and the crown is unstructured, creating a more relaxed, foldable, and packable hat. The absence of a top button and embroidered logo allows for a cleaner, more minimalist look that can be easily adopted by various brands.
Success Replication
This product retains the core elements that make the Kangol Bermuda Casual a success: its iconic bucket hat shape and soft, textured feel. The use of terry cloth mimics the original's unique material at a more accessible price point. By offering a similar tactile experience and silhouette, it taps into the same casual, retro appeal.