Feathers Contour Plunge Bra
by Natori
Trend Summary
A long-standing favorite that perfectly balances everyday comfort with delicate, expressive lace detailing, making it a versatile and beautiful staple that feels both luxurious and wearable.
Key Features
- Signature 'Feathers' lace trim
- Molded mesh contour cups
- Deep plunge neckline
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself through uncompromising luxury and superior craftsmanship. Materials are significantly upgraded to silk lining, embroidered tulle, and recycled nylon with branded Lycra®. Details are elevated with 24k gold-plated hardware and a J-hook for added functionality, converting the bra to a racerback. The design is more dramatic, with a deeper 'V' neckline and embroidery that creates a more prominent statement. The sustainability angle, using recycled and ethically sourced materials, provides another key point of differentiation for the conscious luxury consumer.
Success Replication
This premium specification retains the most crucial success factor of the reference product: a perfectly engineered plunge silhouette that provides excellent shape, support, and versatility under revealing necklines. It builds upon the idea of a signature decorative element by replacing the lace with high-end, intricate embroidery, maintaining the 'special' feel. The functional core—a comfortable, contoured, underwired bra—remains the foundation, ensuring it is not just beautiful but also highly wearable.