Fits Everybody Scoop Bralette
by Skims
Product Variations
Trend Summary
The epitome of 'The Comfort Revolution,' this bralette prioritizes a barely-there feel for everyday wear and lounging, becoming a foundational piece for a modern wardrobe.
Key Features
- Seamless construction
- Buttery-soft stretch fabric
- Inclusive sizing and color palette
Featured In
Product Specifications
Differentiation Strategy
To achieve a value price point, this bralette uses a more standard and cost-effective nylon/spandex blend rather than the premium polyamide fabric. The construction is simplified by using a single-ply fabric and a ribbed underbust band instead of a 2-ply shelf, reducing manufacturing costs. The color range is focused on essential basics, which streamlines inventory and production.
Success Replication
This product retains the core elements that make the reference bralette successful: a minimalist pullover scoop-neck design, seamless construction for a smooth look under clothes, and a focus on all-day comfort. It also offers an inclusive, though slightly more limited, size range to appeal to a broad audience seeking comfortable basics.