Lingerie · US
Sustainable & Conscious Choices
To further appeal to its target market, a brand could produce this spec using recycled nylon and elastane. This would cater to the growing segment of consumers who prioritize environmentally friendly practices and materials, even at a value price point.
CUUP · US
The Balconette
Embodies 'The Comfort Revolution' by prioritizing an impeccable fit and natural form over padding. Its clean lines and modern look also tap into the desire for expressive, yet understated, pieces.
CUUP · US
The Plunge
Merges comfort-first design with a sensual, fashion-forward silhouette suitable for layering under low-cut tops, touching on both the comfort and 'Innerwear as Outerwear' trends.
Natori · US
Feathers Contour Plunge Bra
A long-standing favorite that perfectly balances everyday comfort with delicate, expressive lace detailing, making it a versatile and beautiful staple that feels both luxurious and wearable.
Natori · US
Cherry Blossom Convertible Bra
Combines romantic, expressive details with the practical comfort and convertibility demanded by modern consumers, catering to the desire for both beauty and function.
Skims · US
Fits Everybody Scoop Bralette
The epitome of 'The Comfort Revolution,' this bralette prioritizes a barely-there feel for everyday wear and lounging, becoming a foundational piece for a modern wardrobe.
Skims · US
Soft Lounge Long Slip Dress
Perfectly captures the 'Innerwear as Outerwear' trend, transitioning seamlessly from comfortable loungewear to a chic, minimalist street style look that has dominated social media.
Dora Larsen · US
Orla Underwire Bra
Showcases the trend for 'Bold & Expressive Details' through its masterful use of color, while championing 'Sustainable & Conscious Choices' with its use of recycled materials.
Dora Larsen · US
Ebba High Waist Knicker
Taps into the 'Vintage-Inspired Revival' with its high-waisted cut, while its vibrant colors and sustainable fabrics make it a thoroughly modern, conscious, and expressive choice.