lipstick · US
Retro Matte Lipstick in 'Ruby Woo'
While a timeless classic, this shade's unapologetic boldness remains highly relevant, fitting into the broader trend of strong, statement lips that complements the vampy aesthetic.
Product signals
- Brand
- MAC Cosmetics
- Source
- brand_models
- Key features
- Vivid blue-red shade · Classic retro matte formula · Long-wearing
- Source mentions
- Allure, Byrdie, Vogue (US Edition), Harper's BAZAAR (US Edition)
Specification variants
1 static directions are available for this theme.
premium
Velvet-Finish Serum Lipstick
- Color Description
- A rich, multi-faceted ruby red with a balanced blue undertone, formulated with coated pigments for color purity.
- Finish
- A luminous, "soft-focus" velvet matte that provides a dimensional, non-flat look.
- Lipstick Bullet Shape
- Sleek, faceted bullet shape with an embossed brand logo on the tip.
- Texture
- A gel-cream, serum-like texture that glides effortlessly, infused with hyaluronic acid and nourishing oils.
- Net Weight
- 0.09 oz / 2.5 g
- Scent
- Custom, subtle floral-gourmand fragrance developed by a perfumer.
- Longevity
- High-performance, 10-hour wear that is transfer-resistant and non-feathering.
- Color Payoff
- Exceptional, high-fidelity color from a single stroke.
- Packaging Type
- Refillable, weighted metal or weighted high-density polymer case with a secure magnetic or clasp closure.
- Packaging Material
- Polished aluminum or weighted recycled polymer with custom engraving options.
- Packaging Color
- Unique brand-specific color (e.g., gunmetal, rose gold) with engraved branding.
This product is positioned as a luxury "lip treatment," heavily differentiating itself through a skincare-infused serum formula with premium ingredients like hyaluronic acid and antioxidants. The packaging is a key differentiator, featuring a refillable, weighted metal design that communicates luxury, durability, and sustainability. The finish is a luminous, velvet matte, moving beyond the traditional flat matte to offer a more dimensional and forgiving look on the lips. The entire user experience is elevated, from the unique faceted bullet shape and embossed logo to a bespoke fragrance, justifying a premium price point.