Gisele Printed Long PJ Set
by Eberjey
Product Variations
Trend Summary
By incorporating fashionable prints into its best-selling Gisele set, Eberjey caters to the consumer's desire for self-expression while maintaining its signature comfort and quality.
Key Features
- Made from TENCEL™ Modal
- Classic Gisele fit and feel
- Offered in seasonal, statement-making prints
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-effective material and simplified construction. Instead of premium TENCEL™ Modal, it uses a brushed polyester-spandex blend, which is significantly cheaper while offering a soft hand-feel. To further reduce costs, design details are simplified; for instance, the chest pocket is removed, and the collar has a more standard construction. The print and color options are limited to mass-market designs that are inexpensive to produce.
Success Replication
This product aims to replicate the trendy aesthetic of the reference product at an accessible price. It retains the most recognizable visual elements: the classic menswear-inspired silhouette with a button-down top and long pants. The signature contrast piping is kept as a key design feature to create a similar look. The marketing focus is on the "softness" of the brushed fabric, echoing the "buttery soft" appeal of the original.