Pima Long-Long Set
by Lake Pajamas
Product Variations
Trend Summary
This set champions the 'Modern Classic' trend by focusing on a simple, timeless silhouette and the superior quality of a natural fiber. The addition of signature prints adds a touch of modern personality.
Key Features
- Made from 100% Pima cotton
- Exceptionally soft handfeel
- Classic crewneck silhouette
- Signature stripes and prints
Featured In
Product Specifications
Differentiation Strategy
Utilizes a cotton-modal blend to offer a soft feel at a more accessible price point.
Simplifies the design by removing details like contrast piping and offering a standard crew neck to reduce manufacturing costs.
Streamlines the product offering with fewer sizes and a single inseam length to optimize inventory.
Focuses on solid colors rather than complex prints to appeal to customers seeking basic, everyday essentials.
Success Replication
Retains the core appeal of a classic, long-sleeve top and long-pant pajama set.
Maintains a relaxed, comfortable fit that is easy to wear for lounging and sleeping.
Focuses on softness and breathability as key material properties, echoing the comfort of the original.
Offers a simple, timeless silhouette that appeals to a broad audience.