US · 10 products
Panties catalog
The latest panty trends in the US for the upcoming Fall/Winter 2025-2026 season are defined by a blend of deep comfort, technological innovation, and expressive style. The overarching theme is a move towards undergarments that feel as good as they look, prioritizing the wearer's experience above all else. "Second skin" fabrics that are buttery-soft, breathable, and often seamless are paramount. This is complemented by a strong and growing emphasis on sustainability, with consumers increasingly opting for eco-friendly materials like organic cotton, bamboo, Tencel, and recycled textiles. High-waisted and retro-inspired silhouettes continue their reign, offering both a flattering fit and a sense of comfortable security. Alongside these everyday comfort styles, there's a parallel trend of "underwear as outerwear," where lace bralettes, detailed bodysuits, and even chic briefs are intentionally styled to be seen. This has led to a rise in more decorative and maximalist designs, featuring intricate lace, sheer mesh panels, and bold, moody color palettes with jewel tones like burgundy and emerald green. Inclusivity remains a driving force, with brands continuing to expand their size ranges and feature diverse body types in their marketing. Ultimately, the American woman is seeking panties that are versatile, aligning with a lifestyle that values wellness, personal expression, and conscious consumption.
Featured brands: SKIMS, Parade, Hanky Panky, Commando, Victoria's Secret

5 products · US
Decorative & Expressive Details
While minimalist in construction, this product embraces expression through its rich, jewel-toned color palette and the potential for high-fashion prints, allowing it to be a statement piece.

9 products · US
Retro High-Waisted Silhouettes
The high-waisted cut offers gentle support and a flattering fit, resonating with the vintage-inspired trend and the body positivity movement.

10 products · US
Seamless & Invisible Styles
This product is designed to be undetectable under clothing, utilizing raw-cut edges and bonded seams to eliminate lines, which is perfect for body-hugging outfits.

10 products · US
Sustainable & Conscious Choices
By using Tencel™ Modal, a fiber derived from renewable beech wood sources, the product appeals to environmentally conscious consumers.

10 products · US
The Comfort-First Foundation
This product directly aligns with the demand for comfortable, everyday underwear. The use of a breathable cotton blend emphasizes all-day wearability and a 'second skin' feel, targeting consumers who prioritize comfort above all else.