Cotton Rib High-Waisted Brief
by SKIMS
Product Variations
Trend Summary
Taps into the dual trends of retro comfort and conscious consumption with its high-waisted, breathable cotton design.
Key Features
- High-waisted design
- Breathable cotton fabric
- Full coverage
- Ribbed texture
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through simplification and a focus on value. Instead of a premium cotton rib, a standard cotton-polyester blend is used to lower costs while still providing comfort and durability. The design is streamlined to a classic brief without the sporty "no-cut" or front-fly details, appealing to a customer seeking a straightforward, essential undergarment. The product would be sold in multi-packs, emphasizing affordability and convenience over single-item, fashion-oriented purchases.
Success Replication
This product retains the core elements that made the original a success: a high-waisted silhouette for a flattering and secure fit, full coverage for practical comfort, and the use of breathable cotton as the primary material. It also focuses on all-day wearability, a key driver for consumers prioritizing comfort. The strategy is to offer a familiar and trendy shape at an accessible price point.