High Rise Cheeky
by Parade
Product Variations
Trend Summary
Merges the popular high-waisted silhouette with a modern, expressive cheekiness, appealing to consumers who want both retro comfort and playful style.
Key Features
- High-rise fit
- Cheeky cut
- Bold color options
- Expressive design
Featured In
Product Specifications
Differentiation Strategy
Differentiates by simplifying materials and construction to target the value-oriented segment.
Uses a cost-effective cotton-spandex blend instead of recycled nylon and complex mesh.
Forgoes specialized elastic and sheen trims, opting for a standard, fabric-encased elastic waistband.
Relies on traditional stitching rather than advanced bonding and focuses on a core color palette to manage costs.
Success Replication
Retains the core silhouette: the trendy high-rise waist and the popular cheeky cut.
Keeps the emphasis on all-day comfort by using a soft, breathable cotton fabric.
The inclusion of a 100% cotton gusset is a non-negotiable comfort feature that is carried over.
Maintains the simple, pull-on style for ease of wear.