Panties · US
Sustainable & Conscious Choices
By using Tencel™ Modal, a fiber derived from renewable beech wood sources, the product appeals to environmentally conscious consumers.
SKIMS · US
Fits Everybody Boy Short
This model exemplifies the market's demand for ultimate comfort and an invisible look under clothing, using innovative, soft-stretch fabric.
SKIMS · US
Cotton Rib High-Waisted Brief
Taps into the dual trends of retro comfort and conscious consumption with its high-waisted, breathable cotton design.
Parade · US
High Rise Cheeky
Merges the popular high-waisted silhouette with a modern, expressive cheekiness, appealing to consumers who want both retro comfort and playful style.
Parade · US
Universal Seamless Thong
This product meets the need for both invisibility under clothes and sustainable sourcing, making it a modern staple.
Hanky Panky · US
Original Rise Thong
A long-standing favorite that continues to trend due to its blend of decorative lace and reliable comfort, fitting the 'expressive details' theme.
Hanky Panky · US
BreatheSoft® Seamless High-Rise Brief
A multi-trend product that offers a seamless, high-waisted, and comfortable solution, using technical fabric for enhanced performance.
Commando · US
Classic Thong
The go-to product for a truly invisible look, its patented raw-cut design set the standard for the seamless trend.
Commando · US
Butter High Rise Panty
Combines luxurious, buttery-soft fabric with a trendy high-waisted cut, prioritizing supreme comfort and a flattering fit.
Victoria's Secret · US
Seamless Panties
As a mass-market leader, the brand's heavy focus on seamless styles indicates the widespread, mainstream appeal of this trend.
Victoria's Secret · US
Lace & Embellished Cheekies
Represents the expressive side of the market, where underwear is a fashion accessory meant to be fun and visually appealing.