ABC Pant
by Lululemon
Product Variations
Trend Summary
The ABC Pant showcases the 'Tailored Revival' through a modern, technical lens, prioritizing comfort and performance in a polished silhouette that appeals to the modern professional.
Key Features
- Technical, stretch fabric
- Versatile design for office or casual wear
- Tapered, tailored fit
- Focus on comfort and movement
Featured In
Product Specifications
Differentiation Strategy
Differentiation is primarily achieved through cost-engineering for a value-oriented price point. This involves using a generic polyester/spandex blend instead of a proprietary, branded fabric like Warpstreme™. The construction is simplified by removing premium details such as hidden zippered pockets, reflective cuff strips, and branded YKK zippers. Offering a more limited range of fits and sizes also helps reduce manufacturing complexity and cost, targeting the largest segments of the market effectively.
Success Replication
This product retains the most critical elements that drive the reference product's success. It keeps the versatile 5-pocket styling that looks familiar and works in many settings. The use of a four-way stretch, quick-drying, and wrinkle-resistant fabric ensures the "wear-anywhere" comfort and convenience that users expect. Finally, incorporating a crotch gusset, even a simplified one, provides the enhanced mobility and comfort that is a hallmark of the original's "ABC" technology.