Plastic bag · US
Vita
The Vita bag addresses both 'The Everyday Sustainable Tote' and 'The Specialized Functional Bag' trends. Its large capacity is specifically tailored for grocery shopping, offering a durable, reusable solution for a key daily activity.
Product signals
- Brand
- ChicoBag
- Source
- brand_models
- Key features
- 40-pound capacity · Folds into built-in pouch · Made from recycled materials · Designed for grocery shopping
- Source mentions
- The Good Trade, Treehugger, Glamour, Vogue
Specification variants
2 static directions are available for this theme.
value-oriented
Essential Packable Shopper
- Material
- 100% Non-Woven Polypropylene
- Color/Prints
- Available in 6 basic solid colors
- Dimensions
- Bag: 17" w x 14" h, Pouch: 4" w x 4" h
- Weight
- 1.8 oz
- Shape
- Basic tote bag
- Carrying Capacity
- 25 pounds
- Features
- Entire bag folds into an integrated stuff pouch with an elastic loop closure; Shoulder-length straps; Machine washable (gentle cycle recommended)
- Care Instructions
- Wash Cold, Hang To Dry
Achieves a highly accessible price point by using cost-effective non-woven polypropylene material. Simplifies the design by removing features like the carabiner and extra pockets to reduce manufacturing complexity and cost. Offers a focused selection of primary solid colors to appeal to a broad, budget-conscious audience. Positions the product as the go-to, no-frills alternative to disposable bags, emphasizing value and function over premium features.
mid-tier
Recycled Ripstop Carryall
- Material
- 100% GRS-certified recycled ripstop polyester
- Color/Prints
- Available in 8 solid colors and 8 curated prints inspired by nature
- Dimensions
- Bag: 19" w x 14" h, Pouch: 3.5" w x 5" h
- Weight
- 2.2 oz
- Shape
- Shoulder tote style bag
- Carrying Capacity
- 40 pounds
- Features
- Entire bag stuffs into a built-in pouch with a drawstring closure; Shoulder-length straps; Zippered exterior pocket for securing small items like keys or a phone; Includes a lightweight aluminum carabiner clip; Machine washable
- Care Instructions
- Wash Cold & Hang To Dry
Uses ripstop polyester fabric, which provides enhanced tear resistance and a more technical aesthetic compared to standard woven polyester. Upgrades the front pocket to a zippered security pocket, offering a clear functional improvement for storing valuables. Focuses the design and color palette on a "modern outdoor" theme, with nature-inspired prints and earthy tones to create a distinct brand story. The drawstring closure on the pouch offers a different tactile experience and look compared to the reference product's simple stuff-sleeve design.