Standard Baggu

by Baggu

mid-tier

Product Variations

Trend Summary

This product is the epitome of 'The Compact & Convenient Carryall' and 'The Fashion Statement Reusable' themes. Its portability encourages consistent reuse, while its ever-changing prints allow for personal expression, making sustainability a stylish habit.

Key Features

Folds into a 5x5 inch pouch
Holds up to 50 lbs
Made from recycled ripstop nylon
Machine washable

Featured In

The Good Trade

Treehugger

Glamour

Vogue

Product Specifications

Material

100% Organic Cotton Canvas (10 oz).

Construction

Multi-panel construction with a reinforced, flat bottom for structure and stability.

Shape

A modern, structured shopper tote that stands on its own for easy packing.

Unfolded Dimensions

24" H x 16" W x 7" D (60.96 cm x 40.64 cm x 17.78 cm).

Folded Dimensions

Folds into a 7" x 6" (17.78 cm x 15.24 cm) built-in interior pocket.

Strap Drop

Dual strap system: 5" hand-carry straps and 11" shoulder straps.

Weight

7 ounces (198.4 grams).

Capacity

Holds up to 45 lbs (20.4 kg).

Volume

Carries the equivalent of 2-3 grocery bags.

Features

Reusable and machine washable. Dual strap system for versatile carrying options. The storage pouch is an integrated internal pocket, which can hold a phone or keys when the bag is in use. Available in a curated selection of artist-commissioned prints and earthy solid tones.

Care Instructions

Machine wash cold on a gentle cycle, line dry to prevent shrinking.

Packaging

Recycled cardstock sleeve with artist collaboration story.

Differentiation Strategy

This product differentiates itself by offering a different material and form factor to appeal to a segment that prefers natural fibers and a more structured bag. The use of organic cotton canvas provides a distinct tactile feel and aesthetic. The flat, reinforced bottom and dual-strap system add a layer of practical functionality not present in the reference spec, catering to users who want a bag that is easier to pack and offers more carrying flexibility. The integrated pocket-pouch is a functional upgrade over a separate pouch.

Success Replication

This specification keeps the successful formula of a highly functional, reusable bag that doubles as a style item. It maintains a large carrying capacity, a packable design, and a strong focus on aesthetics through unique prints. The use of a sustainable material (switching from recycled nylon to organic cotton) continues to appeal to the environmentally conscious consumer.