Classic Turkish Cotton Robe
by Parachute
Product Variations
Trend Summary
This robe is a prime example of 'The Plush & Cozy Sanctuary' trend, offering consumers a sense of ultimate comfort and at-home luxury. Its high-quality material also aligns with the 'Textured Retreat' theme.
Key Features
- Plush Turkish cotton
- Highly absorbent
- Shawl collar
Featured In
Product Specifications
Differentiation Strategy
To achieve a value-oriented price point, this robe is made from standard cotton instead of premium long-staple Turkish cotton. The fabric weight is also lower, resulting in a lighter and less plush feel. By simplifying the material sourcing and certifications, the overall cost is reduced, making it an accessible option for a wider range of consumers. The color palette is also more traditional, focusing on classic, high-demand options.
Success Replication
This specification retains the core elements that make the reference product successful: a classic and comforting design, functional features, and a focus on coziness. The shawl collar, terrycloth texture, and below-the-knee length are all preserved to evoke a similar sense of traditional comfort. The inclusion of two pockets and a tie belt also ensures the product remains practical for everyday use. The goal is to provide a familiar and reliable bathrobe experience that customers have come to expect.