
C E Ferulic
by SkinCeuticals
Trend Summary
This serum is the gold standard for the Dermo-Optimizer trend, representing the consumer demand for potent, scientifically-proven formulas with visible results.
Key Features
- 15% L-ascorbic Acid
- 1% Alpha Tocopherol
- 0.5% Ferulic Acid
- Antioxidant protection
Featured In
Product Specifications
Differentiation Strategy
Introduces a dual-chamber, "fresh-activated" system that requires the user to mix the product, guaranteeing maximum potency and freshness while creating a unique user experience.
Justifies a premium price by increasing the Vitamin C concentration to 20% and incorporating other luxury, high-performance actives like peptides (Tripeptide-5) and a master antioxidant (Glutathione).
Creates a ritualistic and luxurious unboxing and first-use experience through high-end packaging and the novel activation mechanism.
Targets the luxury market segment, appealing to consumers who want the absolute best-in-class technology and are willing to pay for peak performance and an elevated experience.
Success Replication
Builds upon the proven foundation of the C+E+Ferulic acid combination, leveraging its established reputation for efficacy.
Emphasizes the use of pure L-ascorbic Acid at a very high concentration to promise superior, clinical-level results.
Maintains a strictly low pH to ensure the formula is highly active and delivers on its anti-aging promises.
Upholds the identity of a potent, results-driven treatment serum trusted by those serious about skincare.
