The Water Cream

by Tatcha

premium

Trend Summary

Demonstrates the need for diverse formulations within major trends, offering a lightweight, oil-free option for those with combination to oily skin who still want a sensorial experience.

Key Features

Japanese Wild Rose
Japanese Leopard Lily
Oil-free formula

Featured In

Allure

NewBeauty

Vogue (US Edition)

Harper's Bazaar (US Edition)

Product Specifications

Color

A pristine white, opaque cream with a pearlescent sheen.

Material (Cream)

Key ingredients include Water, Fermented Rice Water, Bakuchiol (a natural retinol alternative), Orchid Stem Cells, and a proprietary blend of five fermented mushrooms.

Material (Packaging)

A weighted, refillable ceramic jar with a magnetic gold-plated lid and a matching sculpted applicator.

Shape

An organically shaped, asymmetrical round jar.

Size (Volume)

50 ml / 1.7 fl. oz.

Texture

A rich gel-cream that transforms into a cushiony, water-like serum upon contact, leaving a smooth, velvety finish.

Scent

A bespoke, subtle scent derived from natural orchid extract.

Key Features

- Oil-free and deeply hydrating. - Features an advanced water-release technology for sustained hydration. - Bakuchiol provides retinol-like benefits (improving fine lines and texture) without irritation. - Orchid Stem Cells help to rejuvenate and protect the skin. - A fermented mushroom complex supports the skin's microbiome. - Micronized pearl provides an instant, subtle glow.

Target Skin Type

All skin types, including mature and sensitive skin.

Application

With the sculpted applicator, take a pearl-sized amount and apply it to the face, neck, and décolletage using upward, lifting motions.

Differentiation Strategy

This product elevates the original concept by incorporating advanced, high-performance ingredients like Bakuchiol and Orchid Stem Cells, moving into the "clinical-grade" and anti-aging space. The focus on a fermented mushroom complex introduces a "microbiome-friendly" angle. The subtle glow is derived from micronized pearl instead of gold, offering a different kind of luminosity. The packaging is even more luxurious and artistic, with a strong emphasis on sustainability through its refillable design.

Success Replication

This product builds on the foundation of a luxurious, water-based cream with a transformative texture. It retains the core benefit of providing intense hydration without heaviness, a key selling point of the original. The use of fermented rice water maintains a link to Japanese skincare traditions. The premium packaging with a dedicated applicator and refillable option enhances the ritualistic and exclusive experience.