Double-Breasted Jacket in Grain de Poudre
by Saint Laurent
Product Variations
Trend Summary
A prime example of the '80s power suit trend, featuring strong shoulders and sharp tailoring for a commanding look.
Key Features
- Grain de Poudre fabric
- Strong, padded shoulders
- Sharp tailoring
- Double-breasted design
Featured In
Product Specifications
Differentiation Strategy
This product is differentiated for the mid-tier market by offering a more modern and versatile take on the original. A four-button closure is used for a slightly more contemporary look compared to the classic six-button style. The color is changed to charcoal grey to provide a stylish alternative to basic black. The inclusion of double back vents enhances comfort and ease of movement, appealing to a consumer who values both style and practicality.
Success Replication
This specification retains the sophisticated and powerful silhouette of the original Saint Laurent jacket. The double-breasted style and peaked lapels are kept to maintain a sense of formality and elegance. The use of a wool-blend fabric ensures a good balance of quality and affordability, mimicking the feel of a luxury garment. The tailored fit and structured shoulders also help to replicate the sharp, commanding presence of the reference product.