Sunglasses · US
PR B06S
This frame showcases Prada's ability to merge the oversized trend with its signature minimalist and sophisticated aesthetic, creating a powerful, modern look.
Product signals
- Brand
- Prada
- Source
- brand_models
- Key features
- Bold rectangular frame · Sharp, architectural angles · Minimalist design
- Source mentions
- Vogue, Harper's Bazaar, Elle, Who What Wear
Specification variants
2 static directions are available for this theme.
value-oriented
Everyday Rectangular
- Frame Shape
- Rectangle
- Frame Type
- Full Rim
- Frame Material
- Injected Plastic
- Frame Finish
- Matte
- Fit
- Standard
- Bridge Fit
- Standard Bridge Fit
- Lens Material
- Polycarbonate
- Lens Technology
- Solid Color
- UV Protection
- UV400 Protection
- Lens Width
- 54mm
- Bridge Width
- 18mm
- Temple Length
- 140mm
Uses more cost-effective materials like injected plastic and polycarbonate lenses to appeal to the value-oriented segment. The design is simplified, with smooth, unadorned temples to reduce manufacturing complexity and cost. The fit is standardized to cater to a wider range of face shapes. Marketing will emphasize affordability and trendy style for the budget-conscious consumer.
mid-tier
Polarized Acetate Rectangle
- Frame Shape
- Rectangle
- Frame Type
- Full Rim
- Frame Material
- Standard Acetate
- Frame Finish
- Polished
- Fit
- Narrow
- Bridge Fit
- High Bridge Fit
- Lens Material
- CR-39
- Lens Technology
- Polarized
- UV Protection
- 100% UVA/UVB Protection
- Lens Width
- 53mm
- Bridge Width
- 19mm
- Temple Length
- 145mm
Differentiates itself by offering polarized lenses as a standard feature, adding functional value for consumers. The temple design will feature a subtle, unique metallic accent instead of a prominent logo, creating a distinct but still sophisticated look. Branding will focus on the balance of contemporary style, quality materials, and enhanced performance for the discerning mid-tier consumer.