Sunglasses · US
Rectangular-frame sunglasses
Gucci's take on rectangular frames emphasizes their architectural potential, turning a simple shape into a bold, high-fashion accessory.
Product signals
- Brand
- Gucci
- Source
- brand_models
- Key features
- Oversized rectangular shape · Architectural lines · Statement design
- Source mentions
- Vogue, Harper's Bazaar, Elle, Who What Wear
Specification variants
3 static directions are available for this theme.
value-oriented
Injection-Molded Rectangular Frames
- Product Type
- Sunglasses
- Gender
- Unisex
- Frame Shape
- Rectangular
- Frame Material
- Injection-molded polycarbonate
- Frame Color
- Glossy Black, Tortoiseshell, Bright Red
- Frame Height
- 4.9 cm
- Frame Width
- 14.8 cm
- Lenses Material
- Polycarbonate
- Lenses Color
- Gradient Grey, Solid Brown
- Lenses Protection
- UV400 (100% UVA/UVB)
- Temples Material
- Injection-molded polycarbonate
- Temples Length
- 145 mm
- Temples Features
- Clean design, optional simple metallic accent near the hinge
- Nose Bridge Length
- 17 mm
- Accessories
- Microfiber pouch
This product differentiates itself primarily through accessible materials and simplified manufacturing. Instead of costly acetate, it uses injection-molded polycarbonate, significantly lowering the price. The intricate and branded temple details of the Gucci model are replaced with a clean, unbranded look, appealing to consumers who prefer minimalism or a lower price point. Furthermore, it introduces a wider array of colors, including bright, playful options, to cater to a broader and more diverse market segment.
mid-tier
Bio-Acetate Rectangular Sunglasses
- Product Type
- Sunglasses
- Gender
- Unisex
- Frame Shape
- Rectangular with beveled edges
- Frame Material
- Bio-acetate
- Frame Color
- Dark Tortoiseshell, Olive Green, Slate Blue
- Frame Height
- 4.8 cm
- Frame Width
- 14.9 cm
- Lenses Material
- CR-39, Polarized option
- Lenses Color
- Solid Green, Polarized Brown
- Lenses Protection
- 100% UVA/UVB, Glare-reducing polarization
- Temples Material
- Bio-acetate with visible custom metal core wire
- Temples Length
- 145 mm
- Temples Features
- Discreet custom metal logo inlay
- Nose Bridge Length
- 18 mm
- Accessories
- Hard case from recycled materials, cleaning cloth
The primary differentiation is a strong focus on sustainability, using eco-friendly bio-acetate for the frames and recycled materials for the case. This appeals to the growing market of environmentally conscious consumers. Instead of a prominent luxury logo, it features a discreet, custom brand emblem, targeting customers who appreciate quality and style without overt branding. Offering polarized lenses provides a functional upgrade over the standard lenses of the reference product, enhancing visual comfort and reducing glare.
premium
Titanium & Acetate Combination Frames
- Product Type
- Sunglasses
- Gender
- Unisex
- Frame Shape
- Geometric Rectangular
- Frame Material
- Japanese acetate front, Titanium temples
- Frame Color
- Matte Black, Crystal Clear, Amber
- Frame Height
- 5.0 cm
- Frame Width
- 15.0 cm
- Lenses Material
- Mineral Glass with anti-reflective coating
- Lenses Color
- Photochromic Grey, Coated Blue
- Lenses Protection
- 100% UVA/UVB, Anti-reflective and hydrophobic coatings
- Temples Material
- Titanium
- Temples Length
- 145 mm
- Temples Features
- Laser-etched pattern, custom acetate temple tips
- Nose Bridge Length
- 17 mm
- Accessories
- Leather-bound hard case, premium microfiber cloth
This spec differentiates itself through material innovation and advanced technology. It combines a premium acetate front with lightweight, strong titanium temples for a unique aesthetic and superior comfort. It moves beyond standard protection by offering advanced lens options like photochromic mineral glass with multiple coatings for enhanced optical clarity and performance. Instead of prominent logos, it opts for a minimalist and architectural aesthetic, with differentiation coming from subtle, intricate details like laser-etching and superior comfort features like adjustable nose pads.