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Charlotte Lace Thong

Charlotte Lace Thong

by Fleur du Mal

value-oriented
US

Trend Summary

This thong embodies The 'New Sexy' Lace & Mesh theme with its luxurious, intricate lace and elegant design, blurring the lines between everyday wear and special occasion lingerie.

Key Features

  • Luxurious, intricate lace
  • Elegant design
  • High-quality materials
  • Scalloped edges

Featured In

Vogue (US Edition)
The Lingerie Addict
Elle (International)
Who What Wear (International)

Product Specifications

Product Type
Thong Panty
Material Composition
Body: 95% Cotton, 5% Spandex
Front Panel Material
Single-jersey cotton-spandex blend
Back Panel Material
Stretch lace trim
Available Colors
Black, White, Heather Grey, Nude, Light Pink
Size Range
XS, S, M, L, XL, XXL
Shape & Cut
- Thong style - Mid-rise fit - Minimal back coverage
Design Features
- Front: Seamless, bonded edges for a no-show look - Back: Simple stretch floral lace trim along the leg openings
Construction
Bonded seams at the waist and leg openings to reduce lines under clothing.
Care Instructions
Machine wash cold on a gentle cycle, tumble dry low.
Key Functional Attributes
- Breathable and soft for all-day comfort - Stretch fabric for a flexible fit

Differentiation Strategy

This product differentiates itself by prioritizing affordability and everyday comfort. The use of a cotton-spandex blend instead of microfiber and intricate lace makes it more accessible and suitable for daily wear. The care instructions are simplified for machine washing, appealing to a customer who values convenience. By offering an expanded size range and a broader palette of basic colors, the product targets a wider, more inclusive market segment looking for a practical yet stylish essential.

Success Replication

The success of the Fleur du Mal Charlotte Lace Thong is replicated by retaining the core functional benefit of a "flawless under any garment" experience through a seamless front construction. It also keeps the desirable thong silhouette that offers minimal coverage. The combination of a plain front and a decorative back, albeit simplified, is maintained to echo the original's design concept. Finally, it focuses on providing a comfortable, non-digging fit, which is a key attribute of the reference product.

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