Original Rise Thong
by Hanky Panky
Product Variations
Trend Summary
A classic example of The 'New Sexy' Lace & Mesh, this thong is famous for its signature stretch lace that provides a comfortable, no-VPL fit.
Key Features
- Signature stretch lace
- No visible panty lines (VPL)
- Comfortable fit
- Often one-size-fits-most
Featured In
Product Specifications
Differentiation Strategy
Prioritize a seamless, 'barely-there' feel over the lace aesthetic of the reference product.
Center the value proposition on function and affordability, targeting consumers who want a practical, invisible look without the premium price of lace.
Appeal to customers who prefer a more conventional and predictable fit by offering standard S-XL sizing instead of a 'one-size' model.
Offer a modern alternative to traditional lace construction through the use of microfiber and laser-cut edges.
Success Replication
Replicate the core benefit of eliminating visible panty lines for a smooth silhouette under clothing by using modern, cost-effective seamless construction.
Retain the essential thong shape that consumers seeking this style expect.
Keep a 100% cotton gusset for breathability and comfort, a key feature in everyday underwear.
Aim to be a go-to, reliable option for daily wear, much like the reference product.