Sourcy
Sourcy
Silky Mesh Thong

Silky Mesh Thong

by Parade

value-oriented
US

Product Variations

Trend Summary

This model fits within The 'New Sexy' Lace & Mesh theme, offering a comfortable and breathable mesh fabric in a variety of playful prints and colors.

Key Features

  • Breathable mesh fabric
  • Playful prints and colors
  • Comfortable fit
  • Expressive style

Featured In

Vogue (US Edition)
The Lingerie Addict
Elle (International)
Who What Wear (International)

Product Specifications

Body Fabric
90% Polyester, 10% Spandex Microfiber
Gusset (Liner)
100% Cotton
Fabric Type
Lightweight, smooth, and stretchy microfiber
Color Options
Limited to core solids (Black, White, Nude, Heather Grey)
Available Sizes
XS, S, M, L, XL, 2XL
Cut
Thong
Rise
Mid-rise
Leg Opening
Standard thong leg line
Waistband
Simple turned-hem elastic waistband
Coverage
Minimal back coverage for no visible panty lines
Construction
Pull-on style with standard stitching
Features
Breathable fabric, 4-way stretch, cotton liner
Care Instructions
Machine wash cold, tumble dry low

Differentiation Strategy

This product targets a value-conscious consumer by using more cost-effective materials, such as a polyester/spandex blend instead of recycled nylon. It simplifies the product line by offering a limited range of essential, solid colors and forgoes more expensive prints and decorative details like rosettes or special trims. The design is streamlined to a standard mid-rise with a simple elastic waistband, reducing manufacturing complexity. The marketing focus would be on functionality, multipack value, and its status as a dependable wardrobe staple.

Success Replication

This product retains the core functional benefits that make the reference product successful. It keeps the essential thong cut to provide a "no visible panty lines" solution, which is a primary purchase driver. The use of a lightweight, stretchy microfiber fabric mimics the "barely-there" and comfortable feel of the original Silky Mesh. It maintains a focus on everyday comfort by including a breathable cotton gusset. Finally, it appeals to a broad audience by offering an inclusive size range.

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