
The Carry-On
by Away
Trend Summary
This iconic suitcase combines minimalist aesthetics with smart organization, featuring an interior compression system that appeals to the 'Organized Packer' and a design that resonates with the 'Adaptable Minimalist'.
Key Features
- Durable polycarbonate shell
- 360° spinner wheels
- Interior compression system
- Optional removable battery
Featured In
Product Specifications
Differentiation Strategy
Differentiation is achieved through a focus on enhanced functionality and subtle eco-conscious elements. The use of a Polycarbonate/ABS composite offers a balance of durability and cost, while the recycled polyester lining appeals to environmentally aware consumers. Upgraded silent-run double wheels and cushioned handles improve the user experience. Including a set of matching packing cubes adds immediate value and reinforces the theme of organization.
Success Replication
This specification builds on the reference product's success by maintaining the durable hard-shell construction, 360° spinner wheels, and integrated TSA lock. It also retains the highly functional clamshell interior with a compression system, which is a key feature for organized packing. The overall silhouette and dimensions ensure it meets carry-on requirements while offering ample packing space.
