
The Carry-On
by Away
Trend Summary
This iconic suitcase combines minimalist aesthetics with smart organization, featuring an interior compression system that appeals to the 'Organized Packer' and a design that resonates with the 'Adaptable Minimalist'.
Key Features
- Durable polycarbonate shell
- 360° spinner wheels
- Interior compression system
- Optional removable battery
Featured In
Product Specifications
Differentiation Strategy
This product differentiates itself by targeting the luxury market segment. The primary differentiator is the anodized aluminum shell, which offers superior durability and a distinct, high-end look. It replaces zippers with a more secure and stylish latch system and upgrades key components like the wheels to best-in-class Hinomoto brand and adds genuine leather details. The interior is made more versatile with removable divider panels, and a comprehensive set of included accessories provides a complete, premium travel solution.
Success Replication
This premium product leverages the core success factors of the reference model by offering a sleek, modern carry-on with an impeccable wheel system and a secure locking mechanism. The rectangular shape and clamshell opening provide the familiar, efficient packing experience that users appreciate. It maintains the minimalist aesthetic while elevating every component to a luxury standard.
