Carrera Chronograph
by TAG Heuer
value-oriented
US
Product Variations
Trend Summary
A nod to the Neo-Vintage Timepieces trend, this watch leverages its classic 1960s racing chronograph design for a modern audience.
Key Features
- Classic chronograph layout
- Design roots in 1960s motorsport
- Modern in-house movement
Featured In
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GQ (Watch Section)
Product Specifications
Differentiation Strategy
Utilizes a reliable and cost-effective quartz chronograph movement to achieve an accessible price point.
Features a simplified case construction with a solid case back, flat sapphire crystal, and aluminum bezel.
Offers a slightly larger 42mm case size to appeal to a broad audience preferring a contemporary wrist presence.
Success Replication
Maintains the core motorsport DNA of the Carrera, including the chronograph function and tachymeter scale.
Retains a clean, legible dial with contrasting subdials for a sporty look.
Carries over the round case and distinctive lugs to maintain a visual link to the iconic Carrera design.