Perpetual 1908
by Rolex
Product Variations
Trend Summary
A prime example of the Neo-Vintage Timepieces theme, signaling a return to classic elegance and more wearable, understated case sizes.
Key Features
- Slim, classic case
- Refined 39mm case size
- Exhibition case back
Featured In
Product Specifications
Differentiation Strategy
This specification differentiates itself by offering a high-value mechanical watch experience.
It provides premium features like a sapphire crystal, an automatic movement, and a deployant clasp at a competitive mid-tier price point.
The availability of gold PVD-coated versions offers the luxurious appearance of a gold watch without the associated cost.
The introduction of expressive sunburst dial colors like blue and green targets consumers seeking more individuality in their timepieces.
Success Replication
This product emulates the reference's success by blending classic design with a genuine mechanical movement.
It retains the elegant 39mm case with its distinctive domed and fluted bezel.
It incorporates a self-winding movement with a small seconds complication, mirroring the functional layout and appealing to watch enthusiasts.
The sophisticated dial is maintained with applied markers and the signature Breguet-style hour hand.
A transparent case back is included to showcase the mechanical movement, a feature celebrated in the original design.