Sourcy
Sourcing PlaybookTrend: sustained

Source the Gut-Friendly Protein

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

Trend signals, demand data, and market insights for this product

Sourcing Snapshot
Target

$5.04

MOQ

1-5 units

Lead Time

5-10 days

Best Regions

60 meters west of the Government Service Center, Industrial Park, Chengguan Town, Taihe County, Fuyang City, Anhui Province, Zhenxing Avenue, Run Town Industrial Park, Chunhua County, Xianyang City, Shaanxi Province

Risk Level

Medium

Why This Product Is Worth Sourcing

  • Partner with domestic Australian co-packers who are experienced protein powder manufacturers. This strategy reduces shipping delays, simplifies logistics, and allows you to leverage the powerful 'Made in Australia' marketing claim.
  • Prioritize sensory sampling. Before placing a bulk order, request samples with different powder treatments (micronized, agglomerated) and sweetener systems to validate that the taste, texture, and mixability meet premium standards.
  • Verify food safety and manufacturing certifications. For the Australian market, ensure your supplier has HACCP or GMP certification. This is non-negotiable for building trust and ensuring product safety in the gut-friendly category.
  • Implement a phased launch. Start with a medium-sized order (100-1,000 units) of a core, high-demand flavor like 'Creamy Vanilla' to test the market. This minimizes initial risk before investing in unique, custom flavors that require longer R&D.
Explore related Nutrition & Supplements trends
Gut-Friendly Protein 1
Gut-Friendly Protein 2

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends
Value Segment

Value Gut-Friendly Protein

A$16 - A$25/unit

To win the value segment, we will launch a gut-friendly, plant-based protein powder that directly addresses the market's...

MOQ: 300 - 1000 unitsValue Segment: A blend of Micronized Pea Protein Isolate and Rice Protein Concentrate to provide a complete amino acid profile and a smooth, non-gritty texture. Single-source Pea Protein Isolate is a cost-effective alternative.
Budget-Conscious Buyers
Premium Segment

Premium Gut-Friendly Protein

A$25 - A$45/unit

MOQ: 1-5 units

Our premium product will be a holistic, multi-source wellness blend that justifies its price by delivering a superior se...

MOQ: 200 - 500 unitsValue Segment: A blend of Micronized Pea Protein Isolate and Rice Protein Concentrate to provide a complete amino acid profile and a smooth, non-gritty texture. Single-source Pea Protein Isolate is a cost-effective alternative.
Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Zhengzhou Hantai Life Industrial Co., Ltd.

Henan, Zhengzhou, Xingyang City, Southeast side of the intersection of Jingcheng Road and Daobei Road
Excellent QualityGood LogisticsGood Dispute Resolution
Zhengzhou Hantai Life Industrial Co., Ltd. product 1Zhengzhou Hantai Life Industrial Co., Ltd. product 2Zhengzhou Hantai Life Industrial Co., Ltd. product 3
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Guangzhou Sanjunzi Biotechnology Co., Ltd.

Guangdong, Guangzhou, Guangzhou City
Excellent QualityExcellent Dispute ResolutionExcellent Returns
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Guangzhou Senku Biotechnology Co., Ltd.

Guangdong, Guangzhou, Guangzhou City, Baiyun District, Wuxi Road No. 6, 3rd Floor
Excellent Dispute ResolutionGood ConsultationGood Overall Service
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Guangzhou Baizhitang Health Industry Co., Ltd.

Guangdong, Guangzhou, Huadu District, Jinggu North Road No. 30, Self-numbered Building B, 2nd Floor, 3rd Floor, 4th Floor
Fast ResponseExcellent QualityExcellent Dispute Resolution
Guangzhou Baizhitang Health Industry Co., Ltd. product 1Guangzhou Baizhitang Health Industry Co., Ltd. product 2Guangzhou Baizhitang Health Industry Co., Ltd. product 3
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Sample Products from Suppliers

Real products available from verified suppliers in this category.

In-Stock Source Manufacturer Whey Protein Powder Creatine Monohydrate Powder Pre-Workout Supplement Powders Cross-Border Hot Sale
$2.24

In-Stock Source Manufacturer Whey Protein Powder Creatine Monohydrate Powder Pre-Workout Supplement Powders Cross-Border Hot Sale

MOQ: 5+11,124 sold
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Foreign Trade Supply, Factory Direct Sales, Cross-Border 899g Whey Powder, High-Efficiency Protein
$4.76

Foreign Trade Supply, Factory Direct Sales, Cross-Border 899g Whey Powder, High-Efficiency Protein

MOQ: 1+9,689 sold
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Whey protein powder Amazon TK hot item cross-border OEM source factory fitness protein powder
$4.34

Whey protein powder Amazon TK hot item cross-border OEM source factory fitness protein powder

MOQ: 2+332 sold
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Amazon tk Bestseller In Stock Protein Powder Whey Protein Powder OEM Custom Wholesale Direct from Factory
$4.34

Amazon tk Bestseller In Stock Protein Powder Whey Protein Powder OEM Custom Wholesale Direct from Factory

MOQ: 2+959 sold
Start Sourcing
Manufacturer Cross-Border Digestive Enzymes Probiotic Capsules Digestive Enzymes Capsules
$1.68

Manufacturer Cross-Border Digestive Enzymes Probiotic Capsules Digestive Enzymes Capsules

MOQ: 1+313 sold
Start Sourcing
Cross-border OEM Digestive Enzyme Capsules Digestive Enzymes
$2.02

Cross-border OEM Digestive Enzyme Capsules Digestive Enzymes

MOQ: 2+169 sold
Start Sourcing
Cross-Border Export Whey Protein Powder, Chocolate Flavor, 3Lbs
$9.10

Cross-Border Export Whey Protein Powder, Chocolate Flavor, 3Lbs

MOQ: 1+14 sold
Start Sourcing
Cross-Border Export Whey Protein Powder 5Lbs Protein Powder Chocolate Strawberry Vanilla Matcha
$13.30

Cross-Border Export Whey Protein Powder 5Lbs Protein Powder Chocolate Strawberry Vanilla Matcha

MOQ: 1+135 sold
Start Sourcing

Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

ParameterRecommendationRationale
Protein SourceBlend of Micronized Pea Protein Isolate and Rice Protein Concentrate.This blend provides a complete amino acid profile, which customers perceive as high value. Micronization directly addresses the top negative complaints of 'gritty texture' and 'poor mixability', ensuring a smooth, non-chalky experience.
Digestive AidFortified with a digestive enzyme blend (e.g., protease, amylase).This reinforces the 'gut-friendly protein' positioning, making it easily digestible and appealing to customers with sensitive stomachs, a core need in this category.
Flavor & Sweetener SystemOffer two SKUs: 1) 'Unflavored & Tasteless' and 2) 'Natural Vanilla' sweetened with Stevia Leaf Extract.An unflavored option is highly valued for its versatility in coffee and smoothies. A naturally sweetened vanilla avoids the 'excessively sweet' and 'unpleasant aftertaste' complaints, while still offering a delicious, creamy taste that customers appreciate.
Texture & MixabilityInstantized powder for superior solubility in both hot and cold liquids.Directly solves the major pain point of powders not dissolving well. Highlighting the ability to mix in hot beverages like coffee is a desirable feature mentioned in positive reviews.
Serving InstructionsClear, metric-based instructions on the label, e.g., 'One level scoop (30g)'.Addresses customer frustration with vague serving sizes like 'a dollop', providing clarity and improving the user experience.
Key Marketing CalloutMade in Australia, Dairy-Free, Gluten-Free, Low Sugar.Leverages the 'Made in Australia' feature seen in competitors and appeals to health-conscious consumers looking for 'clean' labels, a key purchasing driver.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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