Sourcing PlaybookTrend: growing

Source the Strategic Coverage Foundation

Verified suppliers, target pricing, specifications, and sourcing risks—everything you need to move from idea to production.

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Trend signals, demand data, and market insights for this product

Sourcing Snapshot

Target

$3.41

MOQ

1-3 units

Lead Time

5-10 days

Best Regions

Building A2, No. 1, Xiahua 2nd Road, Junhe Street, Baiyun District, Guangzhou City, Floors 1-3, Building 2, West Side of Yangzhu River Beer Factory Road, Sihuang Industrial Zone, Lugang Town, Chaonan District, Shantou City, Guangdong Province (Specifically, the fifth floor of the factory building in Sihuang Industrial Zone, Lugang Town, Chaonan District, Shantou City, Guangdong Province)

Risk Level

Medium

Why This Product Is Worth Sourcing

Supplier Vetting: Prioritize partnering with a `cosmetic packaging manufacturer` that has proven expertise in both stable formula development (e.g., cream-to-powder, high-SPF serums) and the specific packaging you require, whether it's a standard component or `luxury cosmetic packaging`.
Quality Control for Formulas: Foundation requires rigorous QC. Request and approve lab samples for each shade. Conduct your own stability tests to check for oxidation, texture changes, and scent shifts over a set period to ensure the final product matches the approved sample.
Optimize for Speed: To accelerate your time-to-market, consider using a supplier's existing, proven base formula or selecting in-stock components from a `cosmetic packaging wholesale` supplier. This minimizes R&D and mold creation delays.
Logistics and Compliance: Confirm your chosen supplier's experience in exporting cosmetics to Mexico. Ensure they can provide the necessary documentation for COFEPRIS registration and that all labeling complies with local regulations, including ingredient lists (INCI), net content, and country of origin.

Explore related Cosmetics trends

Choose Your Sourcing Strategy

Your pricing, materials, supplier type, and MOQ depend on this decision.

Recommended from trends

Value Segment

Value Strategic Coverage Foundation

MX$38 - MX$170/unit

To win the value segment, we will launch a multi-functional, long-wear foundation stick with a natural matte finish. Thi...

• MOQ: 300 - 1000 units• Value Segment (Stick): Cream-to-powder formulas featuring oil-controlling ingredients like Niacinamide and antioxidants such as stabilized Vitamin C to prevent color change.

• Budget-Conscious Buyers

Premium Segment

Premium Strategic Coverage Foundation

MX$88 - MX$343/unit

MOQ: 1-3 units

Our premium product will be a 'second skin' liquid serum foundation that merges high-performance wear with potent skinca...

• MOQ: 200 - 500 units• Value Segment (Stick): Cream-to-powder formulas featuring oil-controlling ingredients like Niacinamide and antioxidants such as stabilized Vitamin C to prevent color change.

• Quality-Focused Buyers

Verified Suppliers for This Strategy

These manufacturers match the selected pricing, MOQ and quality requirements.

Guangzhou Jiushe Biotechnology Co., Ltd.

Guangdong, Guangzhou, Baiyun District, No. 565 Yuncheng East Road, Hongding Building Room 2310

Excellent QualityExcellent Dispute ResolutionGood Consultation

Guangzhou Jiushe Biotechnology Co., Ltd. product 1

Guangzhou Jiushe Biotechnology Co., Ltd. product 2

Guangzhou Jiushe Biotechnology Co., Ltd. product 3

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Shantou Beiqi Biotechnology Co., Ltd.

Guangdong, Shantou, Shantou City, Heping Town, behind Zhongzhai Middle School

Excellent QualityGood LogisticsExcellent Dispute Resolution

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Guangzhou Yimiaosi Cosmetics Co., Ltd.

Guangdong, Guangzhou, Huadu District, Huadong Town, Huashan Town, Rulin Village No. 1, Yimiaosi Cosmetics Industrial Park Yimiaosi park

Fast ResponseGood Dispute ResolutionGood Returns

Guangzhou Yimiaosi Cosmetics Co., Ltd. product 1

Guangzhou Yimiaosi Cosmetics Co., Ltd. product 2

Guangzhou Yimiaosi Cosmetics Co., Ltd. product 3

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Shenzhen Vili Cosmetics Co., Ltd.

Guangdong, Shenzhen, Shenzhen City, Hengjin Zhigu 2B

Excellent QualityExcellent Dispute ResolutionExcellent Returns

Shenzhen Vili Cosmetics Co., Ltd. product 1

Shenzhen Vili Cosmetics Co., Ltd. product 2

Shenzhen Vili Cosmetics Co., Ltd. product 3

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Sample Products from Suppliers

Real products available from verified suppliers in this category.

$14.92

JEVT Master Light Concealer Foundation Liquid 30ml Makeup Concealer Not Easy to Remove Makeup BB Cream Female Manufacturers Spot Wholesale

MOQ: 1+573,402 sold

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$0.63

[Internet Celebrity BB Cream] Brightening Concealer BB Cream Oil Control Long-Lasting FV Isolation Anti-Sweat Foundation Liquid Does Not Remove Makeup for Students

MOQ: 1瓶+54,000 sold

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$20.20

Douyin Popular Liquid Foundation Waterproof and Sweat-Proof Bb Cream Light and Non-Stuck Powder Concealer Long-Lasting Non-Removing Makeup Foundation Wholesale

MOQ: 1+229,826 sold

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$0.67

Foreign trade 37ml matte moisturizing makeup foundation foundation foundation Concealer foundation liquid foreign trade

MOQ: 3+100,000 sold

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$0.91

Cross-border Eraser Foundation Stick Amazon with Brush 5 Color 20g Water Run Light Concealer Foundation

MOQ: 3个+78,000 sold

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$4.06

OUMI European Starry Effect Makeup Concealer Foundation Cream, Special for Makeup Artists, Strong Coverage, Long-Lasting

MOQ: 1盒+800 sold

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$183.37

Skin-Nourishing Liquid Foundation for Dry and Oily Skin, Long-Lasting, Transfer-Resistant, Concealer, Matte Finish, Smudge-Proof, Hydrating for Dry Skin, Customizable OEM

MOQ: 1+130 sold

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$11.19

Mystery of Makeup Extract Non-Stick Cup Liquid Foundation Long-Lasting Liquid Foundation Dry Skin Non-Stick Concealer Liquid Foundation

MOQ: 1+100 sold

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Production-Ready Specifications

Recommended specifications based on market demand and supplier feasibility.

Parameter	Recommendation	Rationale
Formula Type	Cream-to-powder Stick Foundation	Leverages the popular stick format for portability but innovates with a cream-to-powder texture. This directly solves the major customer complaint of a 'greasy, oily, or waxy texture' by providing a comfortable, non-shiny wear.
Finish	Natural Matte Finish	A natural matte finish is a significant positive driver, especially for users with oily skin. This spec targets the desire for a shine-free look that doesn't appear heavy or cakey, a key preference in customer reviews.
Coverage	Buildable Medium-to-Full Coverage	Addresses the negative insight of 'coverage that is too sheer' while aligning with the positive feedback for 'lightweight, buildable' formulas. This allows users to customize their look from natural to flawless.
Key Ingredients	Niacinamide & Stabilized Vitamin C	Niacinamide helps control oil, addressing the 'greasy' texture complaint. Stabilized Vitamin C acts as an antioxidant to combat the 'oxidation and color change' issue, a major source of frustration for customers.
Wear	12-Hour Long-Wear, Transfer-Resistant	Directly meets the highly valued customer needs for 'long-lasting wear' and a 'non-transferable formula'. This is a core performance expectation for a winning strategic coverage foundation.
Shade Range	20+ Shades with High-Fidelity Digital Swatches	A wider shade range is a positive driver. This spec directly counters the negative feedback on 'inaccurate shade representation' and difficulty finding a match, which leads to returns and dissatisfaction.
Packaging	Sturdy Twist-Up Stick with Secure Cap & Optional Detachable Brush	Solves the 'impractical packaging' and 'flimsy stick applicators' problem. Investing in quality `cosmetic packaging` improves user experience and perceived value, preventing complaints about products not matching advertised quality.

Risks, Trade-offs & Quality Control

Depth information for decision-making - not the primary driver.

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