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$5.94
300-500 units
5-10 days
Zhejiang Taizhou Jiaojiang District Zhang'an Street Jianshe Village Xinyuan Residential Area Building 19, Unit 3, Zhejiang Province Jinhua City Yiwu City Zhejiang Jinhua Yiwu City Futian Street Changchun Third District Building 25, Unit 1, Room 303
Medium
Your pricing, materials, supplier type, and MOQ depend on this decision.
The strategic goal for the value segment is to deliver an affordable luxury experience by creating a soft, lightweight r...
MOQ: 300-500 units
To win the premium segment, we will launch a versatile, stylish zipper robe designed for both indoor and outdoor wear. T...
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Recommended specifications based on market demand and supplier feasibility.
| Parameter | Recommendation | Rationale |
|---|---|---|
| Material | 190 GSM Rayon/Spandex Jersey Knit | Customers love an exceptionally 'buttery' or 'jersey-like' soft fabric. This blend delivers that premium feel while being lightweight and breathable, addressing complaints about non-breathable polyester. The 190 GSM weight ensures it is not 'too thin' but remains a perfect lightweight robe for multiple seasons. |
| Length | Mid-calf to Ankle Length | A generous, long-length design is a highly desirable feature for comfortable lounging. This spec directly counters negative feedback on shorter robes being 'too revealing' and provides the full body coverage customers want in a women's house coat. |
| Closure System | Permanently attached outer belt with reinforced loops and internal satin ties | Combines two highly praised features: an attached belt that won't get lost and secure inner ties. This dual system ensures the robe stays closed, providing ample coverage and convenience, which are significant purchase drivers. |
| Pockets | Two deep side-seam pockets | Functional pockets are a key feature. By specifying 'deep' pockets, we proactively address a common complaint from the premium segment about pockets being too shallow for a phone, adding a key value proposition to this affordable lounge robe. |
| Durability & Care | Pre-shrunk, anti-pill, machine-washable fabric | Addresses major pain points around fabric stretching out, shrinking, or pilling. Promoting this easy-care, durable quality will build trust and justify repeat purchases, as customers highly rate robes that maintain their softness and shape. |
| Sizing | Graded S-XXL sizing with a detailed measurement chart | Inconsistent sizing is the top customer complaint. Offering a clear, reliable sizing guide with specific garment measurements will reduce returns and frustration, establishing a reputation for a trustworthy fit. |
Depth information for decision-making - not the primary driver.
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